ADA

PROJECT DESCRIPTION

The continuous advancement of digitalization in recent years has led to a significant increase in demand for work in the digital economy, a trend that continues to rise. When considering the number of employees and new startups in this field, the gender imbalance becomes evident. This holds true for the majority of EU countries.

Over the past decade, various initiatives have been launched across Europe with the aim of empowering women and providing them with new employment opportunities. Despite numerous efforts to eliminate gender-specific inequalities in accessing business activities, these disparities persist in most EU countries. Even though more women are opting for self-employment, female founders are still a minority in certain industries. For instance, in Germany, only 20% of technology-oriented startup ventures are founded by women. (Federal Ministry for Economic Affairs and Climate Action, BMWK - Women in Business). This situation is similar in many EU countries.

Starting up a business within the digital economy can be very appealing to women. Factors such as temporal and spatial flexibility in business operations contribute to better work-life balance. The importance of interdisciplinary skills like creativity and social competence promises versatility. However, the professional profile of a “female entrepreneur” in the digital economy is not taken for granted.

The ADA project addresses this issue. The project's objective is to encourage women to venture into self-employment within the digital economy and thereby contribute to reducing the gender gap. Through targeted educational offerings, practical guidance, and encouragement, women interested in entrepreneurship will be empowered to take the step towards self-employment.

The ADA project will contribute to shaping a new understanding of women's roles in the digital economy and making this perspective visible throughout Europe.